Teva Is Everywhere
I was flipping through Outside magazine when I saw a full page ad for the Teva Mountain Games. It looked cool but it was highly unlikely that I'd be getting up to Vail in June.
What interested me was the variety of what was going to be happening at this 4-day festival, ranging from music, all sorts of athletic competitions, and tons of demos and vendors handing out free stuff.
As far as Teva, I was more familiar with Tivo than any of their products.
Fate would find us en route from Atlanta to LA, so that with just a bit of a detour we could attend the games, and I would learn a lot more about Teva.
Remember That Mud Run I Signed Up For?
After signing up for the Mud Run, Skye pointed out that if I wore my shoes for the mud run on Saturday, I would have to have different shoes for Sunday's 10k.
Hey! Teva makes shoes.
It's the perfect excuse to go shopping and support the company that has its logo all over the games in just about every conceivable manner.
Adventure Village was the closest of the sites to our hotel. We would frequent there regularly, day and night, to see a number of Dock Dog Competitions, the Slopestyle mountain biking big-air competition, rock out at the After-party with DJ Juggy and of course the Teva tent/lounge.
Skye rocked her Teva cap all weekend long.
I checked out some sandals and a couple of other shoes but wasn't feeling compelled to buy anything.
We would spend the day checking out slacklining, tent after tent put up by other corporate sponsors, coming back to Adventure Village to check out more of the dock-dog competitions and then some incredible mountain bike big-air jumps and tricks.
More on all that in future blog-posts, this ones strictly for Teva.
It boggles the mind how many ways they were able to get there logo plastered about, even managing to lure the moon to play along.
At the last minute, just before we were to head up to the After-party I slipped back in the Teva tent. I had found some shoes that I liked at another one of their stands and decided to give it another look.
They were starting to zip up the sides of the tent. I didn't see the shoe I like on the display stand, but was able to fish it out of the Teva pool that showcased the water-friendly nature of the Teva brand.
They didn't have my size, but I could check out their booth in Gear Town where they had more shoes.
That would have to wait, it was time to party, Teva style.
Ironies--There Were a Few
I hiked down to Gear Town the next morning, only to find that they didn't have my size either.
I decided that maybe they were just blowing me off the night before because they were closing for the night.
While there I checked out the course for the mud run.
The mud pit wasn't much more than a wading pool with dirt in it and the run wasn't much of a run. It was cold and rainy and the mud run was looking less appealing than ever.
So I opted out.
There was no good reason to do it. There was no challenge to it. I would risk turning my ankle which was already a bit sore. I would most likely scrape up my knees in the pit and most definitely be cold and uncomfortable. And we would miss out on seeing a couple events that were happening elsewhere at the same time.
And the Teva folk really were out of my size.
Tagged by Teva
At the after-party, they were airbrushing the Teva logo on any willing folk.
Skye and I, caught up in the spirit got marked.
I did eventually find the Teva shoes that I had to get for the mud run that I didn't run.
I found them in one of the local shoe stores, so I ended up supporting a local store as well as the big corporate sponsor.
The unabashed corporate branding and marketing was so over-the-top that it became almost comical. I've been pretty anti-big business and anti-consumerism in the past couple of years. I know that's hard to believe from my antics as of late.
I support local economies and do my best to buy responsibly and ethically. I have been involved in barter communities and have moved all of my money out of major banks and gotten rid of my credit cards, using credit unions and smaller independent banks.
But there are companies and corporations out there trying to make a positive impact. I honestly don't know where Teva falls in that regard.
They did put on a fun festival.
And there was so much more going on than the crass commercialism that has been the focus of this post.
So much more to come.